Indigenous groups have for centuries reap the fruits between March and April, according to the traditional method, and grind in mortars the sun-dried berries. The result is a rich butter, yellow, sweet smelling and with an almost sweet taste. It looks like a consistent fat, rich in linoleic acid, and nutrients (the unsaponifiable fraction), stimulators of the circulation of the skin It is excellent for toning, firming and nourishing the skin and therefore suitable for inelastic, dry and tone-lacking skin and for the prevention of wrinkles. It is used as a solar filter, thanks to its unsaponifiable fraction, and thus to prevent erythema. It protects the skin from external agents such as the sun, smog, temperature changes and the wind, preventing dehydration and the loss of the hydro-lipid film.

The extracts derived from the pomegranate fruit are rich in antioxidants such as polyphenols, tannins and vitamins to help make the hair resistant to treatments and to keep the skin elastic, healthy and young.
A recent study found that pomegranate juice and the oil extracted from the seeds possess an antioxidant power similar to the butylated hydroxyanisole (BHT) and green tea, and significantly higher than the one of red wine from the Vitis Vinifera.
The presence of these substances is important for its astringent properties, "scavenger" against free radicals and to help combat oxidative stress from capillaries fibers and strengthen treated and damaged hair.
It is specially recommended for hair subjected to constant stress of dyes and styling and hair. The combination of active ingredients present in pomegranate also favors the microcirculation of the scalp to ensure that essential nutrients to reach the bulb to improve the resistance of weakened hair (also present in the hair products MASTERLINE COLOR GLOSS shampoo, mask and serum).

Their properties:
 • prevent dryness, dehydration and subsequent peeling of the skin;
 • have a structural and cementing function which fill the space between cells and inhibit the excessive flaking of the stratum corneum;
 • develop a protective and restorative action;
 • restore and maintain a constant natural hydro-lipid coat.

Its deep red color in the autumn season indicates the richness in anthocyanins tannins of the leaves of this plant, the same type of vitamin P, which reduces permeability and increases endothelium vessel resistance, inhibiting the activity of enzymes such as elastase, which leads to tissue damage. Anthocyanins protect against oxidants that are formed at the vascular wall level, producing inflammation and edema. It also contains resveratrol and procyanidins, both with a powerful antiradical capacity (ROS that contribute to cause tissue aging) with a final protection effect of the elasticity and firmness of the tissue. The berries, rich in vitamins (A, C, B1, B2, PP) and minerals (potassium, iron, copper, manganese), contribute with a detoxifying effect.

One characteristic of these plants is its high content of tannins, known to be also contained in wine. The cherry is a fruit very rich in flavonoids, vitamins and minerals which have a very potent antioxidant activity, useful in fighting free radicals, and malic acid and a number of other substances which play an important antiedema and diuretic action, while the presence of anthocyanins makes a practical and effective remedy for pain. Rich in vitamins and minerals, cherries have good antioxidant properties, reducing the presence of free radicals in the body. It also  should be mentioned the presence of polyphenols and vitamin PP, useful for increasing the resistance of capillaries. The pulp of the cherry with its very high percentage of vitamin C, is excellent for moisturizing and revitalizing the skin. The cherry also offers nourishing and softening properties